CASE STUDIES
SaaS Software
Client Company
A late-stage Series B startup.
PROJECT SCOPE
Despite achieving substantial success, the company had hit a plateau in its customer acquisition and retention. The company needed to invigorate its marketing initiatives but was unsure about hiring a full-time CMO due to cost and commitment concerns. It was grappling with an outdated marketing strategy that failed to effectively leverage digital channels. The company also lacked clear KPIs to measure marketing effectiveness. With the next funding round on the horizon, the firm needed to show growth potential and a scalable marketing model.
DELIVERABLES
Our fractional CMO helped to deliver the following output:
- Conducted an assessment of the company’s marketing efforts, which included analyzing previous campaigns, brand positioning, target audience, competitors, and market trends.
- Developed a new, data-driven marketing strategy that focused on leveraging digital channels and reaching a wider audience.
- Identified key performance indicators and implemented a tracking system to monitor campaign effectiveness.
- Worked closely with the company’s existing marketing team, providing leadership, strategic direction, and mentorship.
- Trained the marketing team on best practices for digital marketing, content creation, SEO, and analytics.
Go-to-market Strategy
E-Commerce & DTC
Strategic Partnerships & Sponsorships
Marketing Automation
Performance Marketing
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