CASE STUDIES
Kids Entertainment
Client Company
Family entertainment center with STEM based learning and development, with locations globally.
PROJECT SCOPE
The company was successful in its existing offerings, but ready to scale the business, reposition the brand and furthermore, drive incremental customer acquisition and maximize customer retention and satisfaction. Its key opportunity is growth. A strategic opportunity would be in elevating identity, repositioning brand identity and product offerings, broadening reach, optimizing creative, increasing awareness, expanding revenue streams and increasing appeal for the target audiences.
The team also conducted qualitative and quantitative research (interviews and surveys) with customers to identify need gaps and opportunity areas.
DELIVERABLES
A presentation and written report detailing a brand audit, research and analysis, including the competitive landscape, target audience segmentation, and recommendations on specific product offerings and messaging strategies, marketing channels, that the company should implement, and a proposed go-to-market strategy.
Go-to-market Strategy
E-Commerce & DTC
Strategic Partnerships & Sponsorships
Marketing Automation
Performance Marketing
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Lynn@REVGlobalinc.com
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