by Lynn Fernando | Dec 15, 2023 | AI, Marketing
AI and machine learning stand to have a huge impact on the world of digital marketing. This is true partly because Google is becoming increasingly more AI-driven, attempting to answer search terms as questions rather than simply trying to match them to keywords used...
by Lynn Fernando | Dec 14, 2023 | General, Marketing
Starting a new business is not an easy task. It takes a lot of effort to get an idea off the ground and turn it into a successful venture. In today’s highly competitive market, it’s not enough to have a good product or service; you need to have a solid...
by Neil Santos | Dec 11, 2023 | AI, Marketing
Programmatic Advertising is a term that has been around for a while now, but that is used more often among large businesses than it is by internet marketers. This is a mistake however, seeing as programmatic advertising has the power to be hugely beneficial for any...
by Lynn Fernando | Dec 8, 2023 | AI, Marketing
Machine learning is a concept that a lot of people don’t fully understand. This is not “AI” in the sense that many people think of AI, but is rather a concept in computing that is closely related to AI. Machine learning describes how computers learn, which effectively...
by Raphael Bennett | Dec 7, 2023 | General, Marketing
Building and scaling a startup isn’t easy, but it becomes even more challenging when you’re trying to expand into new markets. It requires a deep understanding of the industry, the customers, and the cultural differences. Often, startups struggle to go...
