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How to Implement an Effective ABM (Account-Based Marketing) Strategy

How to Implement an Effective ABM (Account-Based Marketing) Strategy

by Neil Santos | Sep 8, 2023 | General

As the business world becomes increasingly competitive, it’s essential to adopt a solid marketing strategy to promote your brand effectively. The traditional marketing approach is no longer reliable, which is why many companies are switching to account-based...
A CEO’s Guide to Creating a Winning Content Marketing Strategy

A CEO’s Guide to Creating a Winning Content Marketing Strategy

by Neil Santos | Aug 11, 2023 | General, Marketing

Content marketing has become an inescapable reality in the modern digital landscape. With more and more businesses competing for online visibility, it takes much more than just posting content online to bring in the numbers. That’s where content marketing comes...
The Impact of Technology in Shaping the Future of Marketing

The Impact of Technology in Shaping the Future of Marketing

by Neil Santos | Jul 7, 2023 | Marketing

The realm of marketing has experienced a drastic transformation in the last few years, largely due to the progressive adoption of advancing technology. With the added capabilities that technology has offered, the marketing techniques we once knew have become obsolete....
How to Build a Diversified Investment Portfolio: A Step-by-Step Approach

How to Build a Diversified Investment Portfolio: A Step-by-Step Approach

by Neil Santos | Jun 26, 2023 | Investing

Investing your hard-earned money is not an easy task, especially given the uncertainties that currently exist in the market. But investing wisely could help secure your financial future and provide potentially attractive returns. A diversified investment portfolio is...
The Benefits of Hiring an Interim CMO: A CEO’s Guide

The Benefits of Hiring an Interim CMO: A CEO’s Guide

by Neil Santos | Jun 26, 2023 | General, Marketing

As a CEO or COO, you understand how critical it is to have the right leadership in place to drive your business forward. When it comes to your company’s marketing strategy, having an outstanding Chief Marketing Officer (CMO) can make all the difference in the...
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