by Neil Santos | Dec 15, 2023 | Tips and Strategies
Starting a business can be one of the most rewarding experiences in life, but it can also be one of the most challenging. From finding investors to establishing your brand and building your customer base, there can be a lot of pressure to succeed. Despite the...
by Lynn Fernando | Dec 15, 2023 | AI, Marketing
AI and machine learning stand to have a huge impact on the world of digital marketing. This is true partly because Google is becoming increasingly more AI-driven, attempting to answer search terms as questions rather than simply trying to match them to keywords used...
by Lynn Fernando | Dec 14, 2023 | General, Marketing
Starting a new business is not an easy task. It takes a lot of effort to get an idea off the ground and turn it into a successful venture. In today’s highly competitive market, it’s not enough to have a good product or service; you need to have a solid...
by Neil Santos | Dec 11, 2023 | AI, Marketing
Programmatic Advertising is a term that has been around for a while now, but that is used more often among large businesses than it is by internet marketers. This is a mistake however, seeing as programmatic advertising has the power to be hugely beneficial for any...
by Lynn Fernando | Dec 8, 2023 | AI, Marketing
Machine learning is a concept that a lot of people don’t fully understand. This is not “AI” in the sense that many people think of AI, but is rather a concept in computing that is closely related to AI. Machine learning describes how computers learn, which effectively...
