by Lynn Fernando | Dec 22, 2023 | Entrepreneurship, General
Understanding the target customer’s needs, behaviours, and preferences is essential for growing a successful startup. Without proper knowledge of customer data, you can end up wasting precious time, resources, and money on product development, marketing...
by Lynn Fernando | Dec 20, 2023 | Marketing
Running a startup is an exciting yet challenging endeavor. There are many things to consider when starting out, and one of the most important is building meaningful relationships with your customers. However, as your business grows, keeping track of client information...
by Lynn Fernando | Dec 18, 2023 | AI
With digital transformation being the buzzword in today’s business world, organizations are striving to adopt the latest technologies, processes, and practices that can help them stay ahead of the curve. However, not all organizations have a clear roadmap for digital...
by Neil Santos | Dec 15, 2023 | Tips and Strategies
Starting a business can be one of the most rewarding experiences in life, but it can also be one of the most challenging. From finding investors to establishing your brand and building your customer base, there can be a lot of pressure to succeed. Despite the...
by Lynn Fernando | Dec 15, 2023 | AI, Marketing
AI and machine learning stand to have a huge impact on the world of digital marketing. This is true partly because Google is becoming increasingly more AI-driven, attempting to answer search terms as questions rather than simply trying to match them to keywords used...
