by Neil Santos | May 2, 2023 | General, Marketing
The Chief Marketing Officer (CMO) role is a critical one for any business. They are the driving force behind all marketing efforts, from planning campaigns to managing budgets to building relationships with customers. But what happens when you don’t have a...
by Neil Santos | Apr 27, 2023 | General
Running a business is a thrilling experience, but it also involves many headaches, particularly for small and medium-sized businesses. To optimize operations, business owners and boards must juggle many tasks like accounting, finance, risk analysis, and planning for...
by Neil Santos | Apr 18, 2023 | General
It’s no secret that technology has transformed the way businesses operate in the 21st century. As technology continues to evolve and customer preferences change, businesses of all sizes must adapt quickly or risk falling behind. This is where digital transformation...
by Neil Santos | Apr 11, 2023 | General, Marketing
Essential for Businesses in the 21st Century As a Chief Marketing Officer (CMO), I understand the importance of keeping up with the trends of the digital age. Digital transformation is essential for any business that wants to stay competitive and increase its bottom...
by Neil Santos | Apr 4, 2023 | General, Marketing
The role of a Chief Marketing Officer (CMO) is to lead the company’s marketing initiatives, driving the growth of the business. However, in many cases, companies don’t have the resources to hire a full-time CMO. An interim CMO can be a solution for businesses that...