RAY IP

CHIEF PRODUCT OFFICER,

CHIEF INNOVATION OFFICER,

CONSULTANT,

ADVISER & BOARD MEMBER

A results-driven executive and consultant with over 20 years of experience in the global development and commercialization of consumer and personal care products across mass, prestige and professional channels.

Let's Connect

RAY IP

CHIEF PRODUCT OFFICER,

CHIEF INNOVATION OFFICER,

CONSULTANT,

ADVISER & BOARD MEMBER

A results-driven executive and consultant with over 20 years of experience in the global development and commercialization of consumer and personal care products across mass, prestige and professional channels.

Let's Connect

Professional experience

A strong background in leading innovation, new product development, R&D, brand strategy and portfolio management.

I have held executive leadership roles at companies including Johnson & Johnson, Unilever and Allergan. I assisted in growing iconic brands such as Neutrogena, Aveeno, Johnson’s, Clean & Clear, Lubriderm, SkinMedica and Murad.

I have extensive consulting experience, providing business/technical guidance to a range of clients from startups, multinational corporations, venture studios/launchpads, to private equity firms. My expertise is in consumer-centricity, strategic thinking, team building, innovation, problem solving, project management, process improvement, and risk-based decision making.

I hold Bachelor degrees in Chemical Engineering and Psychology from Carnegie Mellon University, and also an M.B.A. from University of Michigan Ross School of Business. I have been honored as Poets & Quants “Top 50 Best & Brightest Executive M.B.A.s”.

Let's Connect

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Innovation & Ideation

Create Multi-Year Pipeline of New Products
Organize Innovation Brainstorming Workshops
Develop & Screen New Concepts
Ideate Novel Claims (for New or Existing Products)
Draft Business Cases for New Launches
Explore Line Extension or New Venture Opportunities
Identify Relevant Consumer or Technical Trends
Establish an Innovation Process for your Business

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RESEARCH & DEVELOPMENT

Define Full R&D Roadmap for Launch with budget + timeline
Provide Turnkey R&D Support (from concept to launch)
Develop Product Briefs to direct product design
Guide Prototype Design & Optimization (product/package)
Identify & Manage Contract Manufacturing Partners
Craft Consumer Research & Testing Plans
Advice on Claims Substantiation & Clinical Study Design
Establish Ingredient & Package Sustainability Strategies
Assess New Technologies for Fit with your Business

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STRATEGY & PLANNING

Conduct Marketplace Review & Competitive Analysis
Establish Brand & Category Strategies
Identify or Profile your Target Consumer Segment(s)
Run SWOT Analysis for your Business
Define the Market Entry Strategy for a New Launch
Develop an International Expansion Plan
Reposition Existing Products or Technologies
Perform Due Diligence for Licensing or M&As

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PROCESS & FRAMEWORK

Troubleshoot & Improve Organizational Processes
Introduce New, Agile Ways of Operation
Establish Toolkits for New Product Development & Commercialization
Build Framework for Consumer-Centric Design Thinking
Develop Model for making Portfolio Management & Project Prioritization Decisions
Deploy Stage-Gate Process or Governance Structure (for effective resource allocation & decision making)