Professional experience

Driving digital transformation and results through strategy and executional excellence.

As a fractional CMO, I have experience in creating and implementing marketing strategies that drive business growth. My skills are in areas such as market research, brand management, digital marketing, and customer acquisition. I have a deep understanding of various marketing channels and am able to create campaigns that effectively target specific audiences. I also have strong leadership skills and am able to build, motivate and manage a team of marketing professionals. Overall, I can be a valuable asset to any startup or company looking to improve their marketing efforts and drive growth on a part-time or project-based basis.

I am also a startup founder with almost 20 years of experience leading teams, driving marketing strategy, managing strategic partner relationships and maximizing digital platforms and programs at Fortune 100 and early-stage startups.

I have had leadership roles at Disney and Amazon working across multiple business sectors including digital technology, gaming, retail/consumer products and travel and hospitality.  I was also the global head of marketing at Amazon Fashion for its private labels and co-brands.  

I have my MBA from the University of Michigan and the Co-founder of Ross EMBA Ventures (REV) – an entrepreneurial support network, consultancy and venture fund for Michigan’s Ross School of Business EMBAs to provide support, influence and legacy for aspiring entrepreneurs, investors, and innovators.