In today’s ever-changing business landscape, it’s more important than ever to have a strong marketing team in your corner. But what if you don’t have the budget to hire a full-time Chief Marketing Officer (CMO)? Enter the fractional CMO.
A fractional CMO is a senior marketing executive who works on a freelance basis. This is a zero-execution role focused on strategy across channels, reporting and goal setting, managing a team, and growing new channels and verticals. In other words, a fractional CMO is responsible for all aspects of your company’s marketing efforts—they just happen to work on a part-time basis.
So, what are the benefits of hiring a fractional CMO? Let’s take a look.
Benefit #1: Save Money on Salary and Benefits
Perhaps the most obvious benefit of hiring a fractional CMO is that it will save your company money on salary and benefits. When you hire an employee full-time, you’re not only responsible for their salary, but also for their benefits (health insurance, dental insurance, etc.). When you hire a fractional CMO, however, you’re only responsible for their hourly rate—which means big savings for your company.
Benefit #2: Get Access to Senior-Level Marketing Talent
When you hire a fractional CMO, you’re getting access to senior-level marketing talent—without having to pay the hefty price tag that comes with it. Fractional CMOS are usually experienced professionals who have worked in high-level marketing positions at some of the world’s top companies. As such, they bring a wealth of knowledge and experience to the table that can help take your company’s marketing efforts to the next level.
Benefit #3: Free up Time for Other Priorities
Hiring a fractional CMO will also free up time for you and your team to focus on other priorities. When you’re not spending time worrying about your marketing efforts, you can focus on other areas of your business that need attention. This will allow you to be more productive overall and make better use of your time.
As you can see, there are many benefits to hiring a fractional CMO. If you’re looking to save money on salary and benefits, get access to senior-level marketing talent, and free up time for other priorities, then hiring a fractional CMO is the way to go. Work with REV Advisers to get started.