by Raphael Bennett | Dec 25, 2023 | Marketing
Starting a business can be tough, particularly when you are aiming to hit the ground running. One of the primary goals of any business is to make money, and profitability is key to long-term success. However, many startups struggle to unlock their profit potential,...
by Lynn Fernando | Dec 20, 2023 | Marketing
Running a startup is an exciting yet challenging endeavor. There are many things to consider when starting out, and one of the most important is building meaningful relationships with your customers. However, as your business grows, keeping track of client information...
by Lynn Fernando | Dec 15, 2023 | AI, Marketing
AI and machine learning stand to have a huge impact on the world of digital marketing. This is true partly because Google is becoming increasingly more AI-driven, attempting to answer search terms as questions rather than simply trying to match them to keywords used...
by Lynn Fernando | Dec 14, 2023 | General, Marketing
Starting a new business is not an easy task. It takes a lot of effort to get an idea off the ground and turn it into a successful venture. In today’s highly competitive market, it’s not enough to have a good product or service; you need to have a solid...
by Neil Santos | Dec 11, 2023 | AI, Marketing
Programmatic Advertising is a term that has been around for a while now, but that is used more often among large businesses than it is by internet marketers. This is a mistake however, seeing as programmatic advertising has the power to be hugely beneficial for any...
by Lynn Fernando | Dec 8, 2023 | AI, Marketing
Machine learning is a concept that a lot of people don’t fully understand. This is not “AI” in the sense that many people think of AI, but is rather a concept in computing that is closely related to AI. Machine learning describes how computers learn, which effectively...
