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A CEO’s Guide to Creating a Winning Content Marketing Strategy

A CEO’s Guide to Creating a Winning Content Marketing Strategy

by Neil Santos | Aug 11, 2023 | General, Marketing

Content marketing has become an inescapable reality in the modern digital landscape. With more and more businesses competing for online visibility, it takes much more than just posting content online to bring in the numbers. That’s where content marketing comes...
The Crucial Role of a Product Innovation Adviser in Driving Innovation and Success

The Crucial Role of a Product Innovation Adviser in Driving Innovation and Success

by Neil Santos | Aug 8, 2023 | General

In today’s rapidly evolving and highly competitive market, one of the essential factors for ensuring the growth and sustainability of any business is innovation. Product innovation, in particular, is crucial in driving success and outperforming competitors....
Finding the Right Fractional CFO for Your Business: Key Considerations

Finding the Right Fractional CFO for Your Business: Key Considerations

by Neil Santos | Aug 4, 2023 | General

As a CEO, COO, or executive of a growing business, you know the importance of keeping your financials in order. But as your company expands, handling your finances can become overwhelming and can distract you from growing your business. This is where a Fractional CFO...

Finding the Right Tech Innovation Adviser for Your Business: Key Considerations

by Neil Santos | Jul 28, 2023 | General

The world of technology is constantly evolving, and it can be challenging for businesses to keep up with the latest innovations. That is why many companies turn to tech innovation advisers to help them navigate this complex landscape. However, choosing the right...

The Role of an Interim CTO or Adviser in Driving Technical Innovation and Success

by Neil Santos | Jul 25, 2023 | General

Companies that plan to venture into technical innovation today must not only develop and execute technical strategies but also ensure the longevity and continuity of such strategies. For startups, technical innovation is critical to business development and operation,...

Finding the Right Product Innovation Adviser for Your Business: Key Considerations

by Neil Santos | Jul 21, 2023 | General

Innovation is an essential factor for business success, and implementing new product ideas is a critical component of ongoing growth. However, developing a new product can be a challenging task, and it requires a high level of expertise and creativity. That’s...
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