by Neil Santos | Oct 30, 2023 | General
Running a successful business requires a lot of time, effort, and resources. As a CEO, COO or an Executive, one of your top priorities is to make sure your business is growing and achieving its goals. An Interim CMO is a perfect solution if you are having trouble...
by Neil Santos | Oct 27, 2023 | General
Many small and medium businesses use a hosted accounting (NetSuite/Dynamics/QuickBooks)and a sales/CRM system (Salesforce/Zoho) for managing sales pipelines and forecasts. While both systems provide reporting, the data is siloed and analysis requires manual effort to...
by Neil Santos | Oct 16, 2023 | General
As an executive or a business owner, you might have heard about the terms coaching and mentoring. Both of these terms are essential for the personal and professional growth of individuals. But, what exactly do these terms mean, and how do they differ from each other?...
by Neil Santos | Sep 15, 2023 | General
Innovation is the life-blood of any business that aims to stay relevant and grow. There are plenty of good ideas, but the right approach can make the most of them, benefitting both the company and its customers. Hiring a product innovation adviser or executive can...
by Neil Santos | Sep 12, 2023 | General
Many businesses today, especially startup companies, struggle with deciding whether to hire a permanent Chief Technology Officer (CTO) or go for an interim CTO or adviser. The decision is a significant investment that can have a significant impact on the...
by Neil Santos | Sep 8, 2023 | General
As the business world becomes increasingly competitive, it’s essential to adopt a solid marketing strategy to promote your brand effectively. The traditional marketing approach is no longer reliable, which is why many companies are switching to account-based...
