by Neil Santos | Sep 12, 2023 | General
Many businesses today, especially startup companies, struggle with deciding whether to hire a permanent Chief Technology Officer (CTO) or go for an interim CTO or adviser. The decision is a significant investment that can have a significant impact on the...
by Neil Santos | Sep 8, 2023 | General
As the business world becomes increasingly competitive, it’s essential to adopt a solid marketing strategy to promote your brand effectively. The traditional marketing approach is no longer reliable, which is why many companies are switching to account-based...
by Neil Santos | Sep 5, 2023 | General
In the fast-paced world of business, decision makers find themselves constantly juggling multiple tasks, often at the expense of important financial management concerns. The complexity of financial management can be overwhelming, leaving organizations wondering if...
by Neil Santos | Sep 1, 2023 | General
As a CEO, COO, or executive, it’s crucial to stay ahead of the curve when it comes to technology innovation. But with limited resources and expertise in-house, this can be a daunting task. That’s where outsourcing your tech innovation leadership comes in....
by Neil Santos | Aug 29, 2023 | General
When it comes to running a successful business, having a solid marketing strategy can make all the difference. However, not every business has the resources to employ a full-time CMO (Chief Marketing Officer) to oversee their marketing operations. That’s where...
by Neil Santos | Aug 25, 2023 | General
Product innovation is one of the most important aspects of any company. It can be challenging to keep up with the competition, and staying ahead requires an innovative mindset. However, it’s not always easy to maintain this sort of culture, especially if you...