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The Impact of Technology in Shaping the Future of Marketing

The Impact of Technology in Shaping the Future of Marketing

by Neil Santos | Jul 7, 2023 | Marketing

The realm of marketing has experienced a drastic transformation in the last few years, largely due to the progressive adoption of advancing technology. With the added capabilities that technology has offered, the marketing techniques we once knew have become obsolete....
How to Identify When Your Business Needs a Tech Innovation Adviser

How to Identify When Your Business Needs a Tech Innovation Adviser

by Neil Santos | Jul 4, 2023 | General

In today’s fast-paced technology-driven world, every business needs to keep up with the latest advancements in technology to stay relevant and competitive. Having a tech innovation adviser can give your business the upper hand by helping you identify the right...
Capital Allocation Strategies: Maximizing Returns and Minimizing Risk

Capital Allocation Strategies: Maximizing Returns and Minimizing Risk

by Neil Santos | Jul 3, 2023 | Tips and Strategies

One of the most critical decisions business leaders must make is how to allocate capital. Capital allocation is the process of deciding where to invest a company’s financial resources. Companies can choose to invest in new product development, increase dividend...
Building an Online Community: Leveraging Technology for Connection and Collaboration

Building an Online Community: Leveraging Technology for Connection and Collaboration

by Neil Santos | Jun 30, 2023 | General, Marketing

With the rise of remote work and the global pandemic, the need for online communities has become more crucial than ever. However, building a successful online community takes more than just creating social media pages and inviting people to join. It requires strategic...

How to Identify When Your Business Needs a Product Innovation Adviser

by Neil Santos | Jun 27, 2023 | General

In today’s rapidly evolving business world, it’s not uncommon for companies to constantly be on the lookout for ways to innovate and improve their products. One of the best ways to do this is by working with a product innovation adviser. But how do you...
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