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Interim CTO or Adviser vs. Permanent CTO: Which Option is Right for Your Business?

Interim CTO or Adviser vs. Permanent CTO: Which Option is Right for Your Business?

by Neil Santos | Sep 12, 2023 | General

Many businesses today, especially startup companies, struggle with deciding whether to hire a permanent Chief Technology Officer (CTO) or go for an interim CTO or adviser. The decision is a significant investment that can have a significant impact on the...
How to Implement an Effective ABM (Account-Based Marketing) Strategy

How to Implement an Effective ABM (Account-Based Marketing) Strategy

by Neil Santos | Sep 8, 2023 | General

As the business world becomes increasingly competitive, it’s essential to adopt a solid marketing strategy to promote your brand effectively. The traditional marketing approach is no longer reliable, which is why many companies are switching to account-based...
The Advantages of Outsourcing Your Financial Leadership

The Advantages of Outsourcing Your Financial Leadership

by Neil Santos | Sep 5, 2023 | General

In the fast-paced world of business, decision makers find themselves constantly juggling multiple tasks, often at the expense of important financial management concerns. The complexity of financial management can be overwhelming, leaving organizations wondering if...
The Advantages of Outsourcing Your Tech Innovation Leadership

The Advantages of Outsourcing Your Tech Innovation Leadership

by Neil Santos | Sep 1, 2023 | General

As a CEO, COO, or executive, it’s crucial to stay ahead of the curve when it comes to technology innovation. But with limited resources and expertise in-house, this can be a daunting task. That’s where outsourcing your tech innovation leadership comes in....
How to Identify When Your Business Needs an Interim CMO

How to Identify When Your Business Needs an Interim CMO

by Neil Santos | Aug 29, 2023 | General

When it comes to running a successful business, having a solid marketing strategy can make all the difference. However, not every business has the resources to employ a full-time CMO (Chief Marketing Officer) to oversee their marketing operations. That’s where...
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