by Neil Santos | Sep 18, 2023 | Community
As an executive or CEO, you have undoubtedly heard the term “impact investing” thrown around in recent years. Impact investing is when investment decisions are made not just based on financial returns, but also on the social and environmental impact they...
by Neil Santos | Sep 15, 2023 | General
Innovation is the life-blood of any business that aims to stay relevant and grow. There are plenty of good ideas, but the right approach can make the most of them, benefitting both the company and its customers. Hiring a product innovation adviser or executive can...
by Neil Santos | Sep 14, 2023 | Ideation
Investing has always been, and always will be, a game of risk. But while it’s true that every investment carries an inherent degree of uncertainty, it’s also true that our emotions can have a significant impact on how we invest and the outcomes we achieve....
by Neil Santos | Sep 12, 2023 | General
Many businesses today, especially startup companies, struggle with deciding whether to hire a permanent Chief Technology Officer (CTO) or go for an interim CTO or adviser. The decision is a significant investment that can have a significant impact on the...
by Neil Santos | Sep 8, 2023 | General
As the business world becomes increasingly competitive, it’s essential to adopt a solid marketing strategy to promote your brand effectively. The traditional marketing approach is no longer reliable, which is why many companies are switching to account-based...
