by Neil Santos | Sep 15, 2023 | General
Innovation is the life-blood of any business that aims to stay relevant and grow. There are plenty of good ideas, but the right approach can make the most of them, benefitting both the company and its customers. Hiring a product innovation adviser or executive can...
by Neil Santos | Sep 14, 2023 | Ideation
Investing has always been, and always will be, a game of risk. But while it’s true that every investment carries an inherent degree of uncertainty, it’s also true that our emotions can have a significant impact on how we invest and the outcomes we achieve....
by Neil Santos | Sep 12, 2023 | General
Many businesses today, especially startup companies, struggle with deciding whether to hire a permanent Chief Technology Officer (CTO) or go for an interim CTO or adviser. The decision is a significant investment that can have a significant impact on the...
by Neil Santos | Sep 8, 2023 | General
As the business world becomes increasingly competitive, it’s essential to adopt a solid marketing strategy to promote your brand effectively. The traditional marketing approach is no longer reliable, which is why many companies are switching to account-based...
by Neil Santos | Sep 5, 2023 | General
In the fast-paced world of business, decision makers find themselves constantly juggling multiple tasks, often at the expense of important financial management concerns. The complexity of financial management can be overwhelming, leaving organizations wondering if...
