by Neil Santos | Jan 1, 2024 | Marketing
Marketing goes beyond selling your products. It involves the creation of strategies that will help in reaching your business goals. Marketing goes a long way in establishing your brand and preserving your competitive edge in the market. In a world where business...
by Neil Santos | Dec 25, 2023 | Marketing
Starting a business can be tough, particularly when you are aiming to hit the ground running. One of the primary goals of any business is to make money, and profitability is key to long-term success. However, many startups struggle to unlock their profit potential,...
by Neil Santos | Dec 22, 2023 | Entrepreneurship, General
Understanding the target customer’s needs, behaviours, and preferences is essential for growing a successful startup. Without proper knowledge of customer data, you can end up wasting precious time, resources, and money on product development, marketing...
by Neil Santos | Dec 20, 2023 | Marketing
Running a startup is an exciting yet challenging endeavor. There are many things to consider when starting out, and one of the most important is building meaningful relationships with your customers. However, as your business grows, keeping track of client information...
by Neil Santos | Dec 18, 2023 | AI
With digital transformation being the buzzword in today’s business world, organizations are striving to adopt the latest technologies, processes, and practices that can help them stay ahead of the curve. However, not all organizations have a clear roadmap for digital...
