I talk with a lot of executives who are quietly thinking about owning a company. They run divisions, manage budgets bigger than most small businesses, and make hard calls for a living. Then they tell me they don’t know where to start.
That gap is why REV Global’s M&A community exists. Here is what we see separating the executives who end up owning something from the ones who keep it as a someday idea.
Why this is a real window for buying a business
Many good companies are owned by people who are ready to step back and have no one lined up to take over. Their kids have other careers. Their managers can’t finance a buyout. Without a buyer, some of those businesses simply close, and the customers, jobs and goodwill go with them.
Most of these companies are too small for large private equity funds to pursue. That leaves room for a different kind of buyer: an experienced operator who wants to own one solid company and run it well. That describes a lot of the executives we meet.
You are buying cash flow, not a job
The first shift is in what you’re shopping for. You’re not buying an idea or a turnaround story. You’re buying profit the business already produces, a record of producing it, and a team that keeps working when the owner isn’t in the room.
The test we start with is simple. After the business pays its lenders and pays a capable person to run it day to day, is there still money to reinvest and to pay you? If the answer depends on you working seventy hours a week, you haven’t bought a business. You’ve bought a demanding job with a loan attached. Our Capital Design Simulator is there to make that math visible before you fall for a deal.
Write down your target before you search
The most common mistake we see isn’t a lack of money. It’s a lack of definition. "I want to buy a business" is not a search. A search sounds like this: this kind of industry, this range of cash flow, this region, someone in place to run operations, and this much risk I’m willing to carry.
At REV we call that your buy box. Once it’s on paper, two things happen. You stop spending weekends on listings that were never going to fit. And you start noticing fits in places you weren’t looking: a vendor, a long-time client, a company your old team used to compete against. Plenty of good businesses never get listed at all. They come up because someone knew exactly what you wanted.
Money is rarely the hardest part
Executives often assume capital is the wall. In our experience it usually isn’t. Lenders and investors are looking for good businesses run by credible people. What’s harder to find is a deal worth funding, along with the judgment to recognize it and structure it sensibly.
That judgment can be learned, and your corporate background helps more than you think. You already read a P&L. You’ve hired people and let people go. You know what a weak forecast looks like. The new parts, like valuing a small company, talking to lenders and running diligence, get easier quickly when you see other people’s deals up close.
Fear stops more buyers than capital does
This is the part people don’t say out loud. Leaving a strong salary is scary. So is the thought of picking the wrong company with your name on the loan. Very few capable executives fail to buy because they couldn’t figure it out. Far more never make an offer.
Reading another book won’t fix that. What helps is a clear process and people around you who have already done it. Someone who has closed a deal can tell you which risks are real and which ones just feel big because they’re new. That is usually enough to keep you moving.
Sellers notice prepared buyers
An owner selling a company they built is choosing who carries it forward. They aren’t only weighing the offer. They’re sizing you up. A buyer who knows their numbers, can explain why this business fits them, and already has lenders and advisors in place looks like someone who will finish what they start.
Preparation is something you can practice. Talking a deal through with peers before you meet the owner means you walk in with better questions and fewer surprises.
A second set of eyes before you commit
The riskiest moment in a search is when a deal starts to feel exciting. You’ve put in weeks. You like the owner. The story makes sense. If you’re doing this alone, nobody asks the question you’ve been avoiding.
Someone who has been through it knows where to look first: how much of the revenue sits with a few customers, how much of the business lives in the owner’s head, and which adjustments to earnings won’t hold up. Hearing "this one doesn’t work" before you pay for full diligence is one of the most valuable things a network can give you.
Where REV’s M&A community comes in
REV Global grew out of a network of professionals with Michigan roots. Over time, more of those conversations turned to buying businesses: what was for sale, what it was worth, and who could help get it done. What made that network valuable was simple. Honest feedback on real deals, shared contacts, and people who wanted each other to get it right. We built the REV Global M&A community to offer the same thing to executives anywhere. I wrote more about that origin in It Started in Michigan: Why Nobody Should Buy a Business Alone.
Inside the community, members get:
- The Peer Network. A closed community of executives doing the same work, with live deal rooms on WhatsApp and Slack where members share opportunities, lender contacts and real-time advice from active acquirers.
- Deal reviews. Advisory Mastermind sessions where REV Global advisors and other operators pressure-test live deals.
- A structured path. A step-by-step framework from search to close, with templates, a due diligence checklist and capital planning tools.
- Support through the close and after. Help during diligence and transition planning, plus AI value creation once you own the business.
It’s built for executives who want to own a real operating company, whether you plan to run it yourself, take a strategic partner role, or build a portfolio over time.
REV Global by the numbers: $115M deal flow · $10.3M EBITDA · 3.3x multiple
I share those numbers to show the scale of the work. What matters most to me is still the honest conversation that happens before anyone makes an offer.
Start with the Ownership Readiness Assessment
If you’re an executive thinking about buying a business, start with REV Global’s Ownership Readiness Assessment. It’s ten questions, and it helps you get clear on your goals, your risk tolerance and the kind of deal that fits you. From there, we’ll point you to the right next step inside the community.
You don’t have to figure out ownership by yourself, and you shouldn’t.
From REV
- M&A Acquisition Playbook and Ownership Readiness Assessment
- REV Global M&A community: The Peer Network
- Capital Design Simulator
- REV Global disclosures
Lynn Fernando
Co-Founder & Managing Partner, REV Global
No Advice. This article is for informational purposes only and does not constitute investment, legal, tax, or financing advice, or an offer to sell or a solicitation of an offer to buy any security. Acquiring a business involves substantial risk, including loss of capital. Consult your own professional advisors before making any decision.
See full disclosures at revglobalinc.com/disclosures.html.